Anti-Aging Market – Latest Findings From TriPollar Stop Customer Survey
- Filed under: Health News
- Date: Mar 31,2009
Younger Looking Skin is so Important it is Recession Proof
Anti-aging and skin renewal look to be one of the few industries not affected by the current economic downturn. The anti-aging skincare sales in the US having risen 13% to $1.6bn between 2006 and 2008, outperforming the general facial skincare sales which were up 11% over the same period.
Looking young is extremely important to both men and women and is not an area they are willing to compromise on. However, with the current international financial conditions, more people are looking for a clinically proven professional solution at home, bringing quick and easy treatments that show both immediate and long-term effects.
A recent customer survey by TriPollar(TM) indicated that this year 82% of respondents would intend to purchase additional home-use aesthetic products powered by TriPollar technology, indicating a high level of satisfaction with the product they are currently using. When queried about functionality, 71% revealed an interest in a device that would provide body skin tightening; 47% are interested in a localized fat reduction product.
Latest reports show continuing growth in sales of anti-aging skincare to new customers, and 82% resale to existing TriPollar(TM) customers, indicating rare growth in stiff economic conditions.
To emphasize the importance that anti-aging has on women between the ages of 35 and 64, 76% of the audience said that price only affected the timing of their purchase decision or was not a factor at all.
When discussing the most important factors considered when deciding on which anti-aging solution to choose, 88% said that the solution needed to be clinically proven, 88% said they were looking for immediate and long lasting results 82% said they were looking for a quick and easy solution, and a further 76% said they were looking for a non-invasive solution.
“Anti-aging professional solutions at home seem to be one of the few markets sectors that is recession proof,” said Dr. Zion Azar, chairman of Ultragen Ltd. “Many women, especially baby boomers, see anti-aging skincare as a reasonably priced investment in their appearance and well-being.”
Source: Ultragen Ltd.
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