Cord Blood America Says Referral Program a Success: 21 Percent of Total Sales
- Filed under: Health News
- Date: Oct 31,2011
Cord Blood America, the umbilical cord blood stem cell preservation company focused on bringing the life saving potential of stem cells to families nationwide and internationally, announced that since it launched a Referral Rewards Program on July 7, 2011, referral sales have risen from 8 to 21 percent of total sales.
The program, announced by CorCell, its domestic brand for cord blood stem cell collection and storage, offers $200 to anyone making a referral and a $200 discount on the enrollment fee for the family.
“We believed this program would be a success, and that friends would tell friends about the importance of saving a baby’s stem cells at the time of birth, but even we didn’t envision the program succeeding this well,” said Erin Tecca, Business Development Manager. “Quarter over quarter, the new enrollee sales are increasing by five percent.”
“We always have had a great number of referrals, most from within our customer base, but with the new Referral Rewards Program we are receiving referrals from a much larger network of people,” Ms. Tecca said.
Cord blood stem cells are used today to treat 75 diseases including leukemia, severe anemia, metabolic blood disorders and immune deficiencies, with ongoing research worldwide to treat many of the world’s most serious diseases, including diabetes, heart disease and stroke.